Challenges

Gold Rush Gaming, a private company, embarked on a unique mission: uncovering business opportunities tied to liquor licenses. Their journey was filled with challenges.

They had to navigate government agencies and overcome inconsistent data formats to acquire liquor license data. Using Geographic Information Systems (GIS), they sought businesses without casino gaming machines, requiring technical expertise.

Crafting an algorithm to predict business registration under liquor licenses proved intricate, considering economic factors and regulations. Ensuring data security and privacy protection was paramount due to the sensitivity of the information.

Their Tableau Data Visualization Dashboard had to make complex data accessible to all stakeholders. Regulatory changes added complexity, necessitating continuous adaptation of their analysis. They had to stay ahead by honing their skills and strategies, aware of potential rivals.

Understanding the client's unique requirements was key to success. Managing time, budget, and personnel efficiently was essential in their quest. Crafting compelling narratives from their data was their final challenge.

Gold Rush Gaming's team embraced these challenges, emerging with valuable insights, proving that every obstacle was a chapter in their quest for knowledge.

Approach

In the heart of Chicago, Gold Rush Gaming sought new business opportunities. They needed businesses with liquor licenses but without casino gaming machines. Our mission: data-driven discovery.

First, we cleaned and standardized data from government databases and business registries. GIS tools like ArcGIS helped map liquor license businesses and identify those without gaming machines.

Our predictive algorithm estimated the likelihood of businesses registering under liquor licenses, using features like business type and demographics.

Monthly lead generation was automated, prioritizing leads based on registration probability. A Tableau data visualization dashboard presented our findings clearly. We ensured compliance with data privacy regulations and provided ongoing support.

Our project uncovered opportunities and set Gold Rush Gaming on a path to success in the dynamic Chicago business landscape.

Goals

  • Identify businesses with liquor licenses.
  • Use GIS to pinpoint businesses among those with liquor licenses that do not have casino gaming machines.
  • Develop a predictive algorithm for liquor license registrations.
  • Provide monthly leads for Gold Rush Gaming.
  • Create a Tableau dashboard for data visualization for stakeholders.

Outcomes

Business Opportunity Identification: Pinpointing businesses with liquor licenses but no gaming machines, revealing potential opportunities.

Predictive Algorithm: An algorithm predicting liquor license registration rates, aiding strategic decisions.

Monthly Lead Lists: Regularly providing leads of businesses actively seeking liquor licenses.

Data Visualization Dashboard: A Tableau dashboard for clear presentation of insights to stakeholders.

Informed Decision-Making: Data-driven insights for smarter business strategies.

Competitive Edge: Targeting businesses effectively to gain a competitive advantage.

Revenue Growth: Potential revenue increase through service expansion.

Enhanced Stakeholder Engagement: Improved communication via insightful data visuals.

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